Zara is coming to Williamsburg, adding to the growing roster of retailers betting on the Brooklyn neighborhood.
The Spanish fast fashion giant inked a lease at L3 Capital’s new retail development at 184-192 Bedford Avenue, The Real Deal has learned. The new location will occupy space on the lower level, ground and second floors of the 24,000-square-foot building, according to sources with knowledge of the deal.
The exact size and length of the lease were not known. The asking rent was about $450 per square foot for the ground-level space and $150 per square foot for the second floor, according to a source.
MCD Retail’s Mitchell Dearman represented Zara in the deal. Newmark’s Ariel Schuster and Tyler King represented the landlord. None of the brokers responded to requests for comment. Representatives for the landlord and Zara also did not respond to requests for comment.
Zara is the latest brand to plant its flag along Williamsburg’s North 6th-Bedford corridor, putting the popular commercial strip into competition with established Manhattan markets like Soho and Fifth Avenue. Chanel Beauty, COS and Reformation have all opened stores there in recent years, and Hermès is slated to open in September.
Asking rents reached a new peak in 2025, averaging $400 per square foot, according to the Real Estate Board of New York’s H1 Brooklyn Retail Report, the most recent available data. That was up from $340 per square foot at the end of 2024. Rents for the most prime storefronts are approaching $600 per square foot and most of the available storefronts are newly redeveloped spaces, according to REBNY.
The building slated to house the new Zara location sits between North 6th and North 7th streets, where Chicago-based private equity firm L3 Capital demolished four vacant buildings and built a two-story commercial building that was completed last year. Intuit TurboTax recently opened a retail location on the ground floor.
Since launching in 2009, Domenic Lanni’s L3 has become a dominant owner of high-end urban retail, with a focus on tough-to-enter submarkets such as Williamsburg, Fulton Market and the Gold Coast in Chicago, and Boston’s Back Bay.
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